Choosing Keywords for eBay Auction Titles

You eBay auction title is key to buyers finding your item for sale. Remember that most eBay bidders find what they are looking for by using the search function. Be sure to use carefully chosen and accurate keywords in your title and description. eBay gives you 55 characters in your headline. Be sure to use all of them. This will help you get hits. Important keywords include the brand, color, size, and model number, if applicable. For example, if you are selling a used Vera Bradley handbag, "Vera Bradley" is going to be the most important keyword you use. Then the color or fabric, such as "Java Blue" would be equally important. Then "Handbag" and "Purse" would follow - we usually use both as people search for "Vera Bradley Handbag" and "Vera Bradley Purse". If you are selling cufflinks, think like your customers. Some people will search for "cuff links", others will search for "cufflinks". Use both versions in your title for increased exposure. People searching for "monogram cufflinks" will not easily find your item if you have "monogrammed cufflinks" in your title. The search is specific. Check "completed items" in the left eBay navigation bar to see the keywords others have used to successfully sell similar items.