Friday, January 1, 2010

eBay's Second Chance Offers

eBay’s Second Chance Offer feature allows more than one item to be sold from a single listing, saving on the listing fee for each additional sale. This is a great feature if you have more than one of the item you are selling and they are identical. For example, if you are have 5 identical Barbie Dolls and several people bid on your doll in auction, you can offer losing bidders that doll at their highest losing bid. If the winning bidder won the doll for $20.00, yet there was a losing bid of $19.50 and another for $18, you can decide to offer those bidders your dolls for $19.50 and $18 respectively. This is to your advantage because the offer means you do not have to list the item again and pay listing fees to sell your remaining dolls. It does not make sense if those bids are below an acceptable price that you are willing to sell for. When using second chance offers, you should be aware that you are making a trade-off between price and sales volume, as second chance offers are inevitably lower than the item’s final price.